FACTORY CONVERSION

CURRENTLY

There is a pre-sale of lofts before the official entry to the market (more favorable purchase prices). The operation of the hotel in the 4*+ category is ensured by a renowned hotel operator. The factory site is owned by us, the reconstruction will be financed by a bank loan, the implementation team is ready. A building permit has been issued for the project. The feasibility study, geophysical surveys of the subsoil, construction surveys and dismantling of the machinery have also been completed.

2.5 ha of industrial architecture in the Krkonoše Mountains, with a view of Sněžka, with a park and ponds, mineral thermal waters in the subsoil and beautiful nature all around - these are ideal conditions for a top leisure resort.

 ...it will be a 'chic' place - elegant, pure, with a bit of luxury and a lot of cultivated inspiring sensations... "Unique in Europe!"  [Source: KPMG Feasibility Study]

INNOVATIVE APPROACH

We do not give a new packaging to the historic industrial area, we do not reconstruct or rebuild anything. We adapt all new functions to the existing layouts of the original buildings, and equip them with top technologies, new distribution systems, etc.

For the completion of the new hotel accommodation facilities, we will use the technology of a self-supporting structure made of special straw blocks and clay plaster, which will ensure an ideal internal microclimate. Multi-awarded family houses were built using the same technology, e.g. Straw bale Haus (Austria), Strohhaus (Germany) and many others. This natural thermal insulation was also used to build the Maya Boutique Hotel & Spa in the Swiss Alps and it works great. The massiveness of the walls of the new building (in section from 60 cm), lightened by the contemporary precise execution of clay plasters from the local red clay, corresponds well with the heavy mass of the factory.

Role redefinition

The main filter of the architectural solution for the conversion of this historically valuable industrial building is straightforward respect for the character of the location, necessary for the symbiotic coexistence of a small and somewhat "weathered" town with the even decadent luxury of a top design resort. This new quality will grow directly into its surroundings and raise it to its level. The authentic and natural patina of the surroundings will then be perceived as characteristic of the given area - a small charming square where few houses shine with newness, but the sidewalks are swept, clean and the greenery always maintained - a visually very pleasant and impressive combination. By respecting the character of the city, we essentially turn its shortcomings into positives. We draw him into the story and at the same time expand the influence of the resort. We let its specific luxury "overflow" beyond the boundaries of its own premises. It will develop in layers into a "colorful" micro-city, which will put people in the foreground - and thus provide them with much more space than the buildings themselves can do - this is, in our opinion, "architecture without matter".

Adaptation instead of reconstruction

We don't historicize (we don't strive for the original form), we don't stylize (into new architecture), or we don't renovate. All this would mean carrying out a reconstruction using the usual construction technologies, which would disrupt the authentic charisma of the area. Restored buildings would look out of place and distracting. So we will not reconstruct them, we will leave them with a long-standing patina, an authentic appearance. And then we just insert the latest technologies into the original objects.

We are concerned with the preservation of genia loci and authenticity in a broader sense. What matters is how the factory is now, today. We are not trying to dogmatically "cleanse it of the deposits of the past" and then unify it into the "only correct" form, as perhaps current architectural trends dictate. In the future, it could be considered an inappropriate intervention, removing part of the life of the factory. The traces of time are real, authentic, there is no reason to cover them up. Respect for the entire history of the factory is related to the need not to disturb its extremely strong and positive charisma.

We do not change the layout of existing objects, on the contrary, we adapt all new functions to them. This reversed process means significantly less construction work, no demolition, no new concrete. It works great, and in the long run, we leave minimal traces of our own.

IMPLEMENTATION TEAM